Press event staged at Universal Studios to announce the studios new attraction Kongfrontation. King Kong was dropped in by helicopter on the future site of his new home on the backlot of Universal Studios Hollywood. A parade with the USC marching band led the creature to the site where celebrities and officials delivered speeches. The event featured police escort, military security and emergency. The setting was dressed with bunting a dais and podium. This marked the most covered press event to date for Universal Studios.