Daniel Flannery co-conceived and directed Movistar Mágica, an original touring stadium spectacle commissioned by Telefónica to launch and establish the identity of its Movistar brand in Colombia. Working directly with Telefónica Móviles Colombia’s senior leadership and Academy Award–winning production designer Eugenio Zanetti, and producer Diego Saenz, Flannery transformed a corporate launch into an unprecedented civic-scale theatrical event.
Designed for parks and stadiums, Movistar Mágica combined the scale and energy of a major concert with theatrical storytelling, dance, music, monumental puppetry, kinetic spectacle, pyrotechnics, airborne inflatables and large-format visual effects. The production featured approximately 500 performers on an immense stage environment extending across an entire football field. Its extraordinary technical and logistical operation involved a reported crew of approximately 1,500 people.
Colombian singer-songwriter Carlos Vives starred as the production’s featured musical artist, bringing his distinctive fusion of vallenato, Colombian folk traditions, rock and contemporary Latin music to the spectacle. His performance gave the production a powerful national and popular identity, connecting its theatrical imagery with audiences throughout Colombia.
Zanetti created the production’s scenery and costumes, while internationally acclaimed theatrical designer Michael Curry conceived its monumental puppets and kinetic creations. Flannery unified these elements through a directorial approach that treated the concert, theatrical sequences, choreography, scenery, lighting, costumes, puppetry and special effects as parts of a single continuously unfolding experience.
Designed for parks and stadiums, Movistar Mágica combined the scale and energy of a major concert with theatrical storytelling, dance, music, monumental puppetry, kinetic spectacle, pyrotechnics, airborne inflatables and large-format visual effects. The production featured approximately 500 performers on an immense stage environment extending across an entire football field. Its extraordinary technical and logistical operation involved a reported crew of approximately 1,500 people.
Colombian singer-songwriter Carlos Vives starred as the production’s featured musical artist, bringing his distinctive fusion of vallenato, Colombian folk traditions, rock and contemporary Latin music to the spectacle. His performance gave the production a powerful national and popular identity, connecting its theatrical imagery with audiences throughout Colombia.
Zanetti created the production’s scenery and costumes, while internationally acclaimed theatrical designer Michael Curry conceived its monumental puppets and kinetic creations. Flannery unified these elements through a directorial approach that treated the concert, theatrical sequences, choreography, scenery, lighting, costumes, puppetry and special effects as parts of a single continuously unfolding experience.
Movistar Mágica premiered on April 23, 2005, at Bogotá’s Simón Bolívar Park, opening with Vives performing “La Llamada,” the song associated with Movistar’s introduction in Colombia. The event was broadcast live on national television and reportedly attracted approximately 80,000 invited spectators. Contemporary magazine Semana described the opening spectacle as a montage of “fireworks, lights, puppets, balloons and sounds” created by internationally recognized artists including Flannery and Zanetti. Semana, “El rock de Vives”
Following its Bogotá premiere, the production toured stadiums and major public venues throughout Colombia, playing to capacity audiences. One of Flannery’s most ambitious Latin American productions, Movistar Mágica demonstrated his ability to conceive and direct entertainment on a monumental scale—uniting the immediacy of a live concert, the visual language of theatre and the mass-audience impact of a major international ceremony.
Following its Bogotá premiere, the production toured stadiums and major public venues throughout Colombia, playing to capacity audiences. One of Flannery’s most ambitious Latin American productions, Movistar Mágica demonstrated his ability to conceive and direct entertainment on a monumental scale—uniting the immediacy of a live concert, the visual language of theatre and the mass-audience impact of a major international ceremony.
